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QUE HAN FORJADO LA TV HISPANA EN ESTADOS UNIDOS

 
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José Cancela

 
 

José Del Cueto

 
 

César Melgoza

 
 
 
 
 
 
 
 

Mauricio Gerson

 
 

Douglas Darfield

 
 

John de Armas

 
 

Lucia Rodríguez

 
 

Francisco Ríos

 
 

Perla Farías

 
 

Camilo Bernal

 
 

Marcela Laura Citterio

 
 

Bilai Joa Silar

 
 

Leonardo Aranguibel

 
 

Luis Zelkowicz

 
 

Alejandro Bernal

 
 

Gil Ehrenkranz

 
 

Damaris Valero

 
 

Luis Manzo

 
 

Ariel Matzkin

 
 

Pablo Goldstein

 
 

Rodolfo J. Luisis

 
 

Mauro Alencar

 
 

Lucía Suárez

 
 

Mario Beguiristain

 
 

Olga Connor

 
 

Patricia Thompson

 
 

Guillermo Cusnaider

 
 

Freddy Trujillo

 
 

Gustavo Godoy

 
 

Tito Rojas

 
 

Carolina Padilla

 
 

José Luis Rodríguez

 
Douglas Darfield

 

Senior Vice President, Multicultural Measurement

Doug Darfield joined Nielsen Media Research as senior vice president, Hispanic Services, in February 2001.  He reports to Susan Whiting and is based at the Global Technology and Information Center in Oldsmar, Florida.

Doug leads the Hispanic Services group and works closely with the general managers of the National and Local business units.  He also assumes a leadership position with regard to the company’s Hispanic research functions and serves as Nielsen Media Research’s industry representative. 

Before joining Nielsen Media Research, Doug spent over 10 years as vice president/director of research for Univision, the Spanish-language television network.  At Univision, he was involved in a number of important advances in the understanding of the US Hispanic market, including the development of Nielsen Hispanic Television Index (NHTI) and Nielsen Hispanic

 
 

Station Index (NHSI) services, the DRI/McGraw-Hill Reports on the US Hispanic Consumer Market, and the Simmons Hispanic Study, among others.  After leaving Univision, Doug was a research consultant for Televisa in Mexico City and director of network research for Hispanic Broadcasting Corp.  Most recently, Doug served as chief strategic officer of EMC3, an on-line media exchange in Mexico City.  Doug began his career in broadcasting as a research analyst at Petry Television, and subsequently served as research manager and then as vice president/director of Research at Seltel before joining Univision.

Doug received a BA in History from State University of New York at Stony Brook.