branded networks in Latin America, Spain, Portugal and the U.S. Hispanic market.
Lucia Rodriguez joined Comcast – Southern Division in 2006 as Hispanic Marketing Manager, being responsible for managing Hispanic product, package and pricing, and for developing marketing and sales strategies to reach the Hispanic audience. More recently, Lucia has become the Multicultural Marketing Manager for the South Florida Region.
Her background also includes over four years of experience in the Advertising industry where she worked for major advertising agencies in Venezuela, first in Public Relations, managing clients such as Nabisco and Westinghouse, and later, as a Creative Director for clients such as Banco de Venezuela and Toyota.
Educated in Venezuela and the U.S., she holds a degree in Advertising and Public Relations from
the Universidad Catolica Andres Bello, and a Masters degree in Broadcast Administration from
Boston University.
